Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Ferrari’s junior supercars: a potted history

By Glen Waddington Motoring Issues 28 July 2009 11:17 What’s in a name? Ferrari’s about to launch its new V8-engined middie, the new 458 Italia. It’s the latest in a line of illustrious junior Ferrari sports cars.

New Skoda Yeti Adventure Special Edition launched

The SkodaYeti Adventure Special Edition (pictured) gets £2,250 of extra equipment at no cost. The Skoda Yeti may not be the prettiest compact SUV on the block, but it’s a well-built soft-roader from the Czech car maker with a lot of appeal, particularly for families. So as we’re supposedly in the middle of summer – a dead time for SUV sales of any sort – Skoda are making potential buyers an offer they can’t ignore with the launch of the Yeti Adventure Special Edition, offering unique features and £2,250 of extra equipment over the Yeti SE.